4 edition of Careers with an advertising agency found in the catalog.
Careers with an advertising agency
Describes fifteen career possibilities in an advertising agency including such jobs as account executive, art director, office manager, media buyer, and copywriter.
|Statement||Laura Storms ; photographs by Milton J. Blumenfeld.|
|Series||An Early career book|
|Contributions||Blumenfeld, Milton J., ill.|
|LC Classifications||HF5828.4 .S76 1984|
|The Physical Object|
|Pagination|| p. :|
|Number of Pages||36|
|LC Control Number||83024401|
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Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas.
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While advertising careers were once limited to print, television and radio, rapid advances in technology have expanded opportunities to online media as well. Read more to learn how to get started in the competitive field of advertising, from the various types of degrees available to the many advertising careers that follow.
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Careers in media buying, planning and sales are concerned with the nitty-gritty aspect of putting adverts in the right place. People who work in this area decide where adverts will be the most effective, and then purchase or sell the appropriate advertising space.
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This is the traditional route for many into the industry. The account person represents the client to the agency, and the agency to the client. They play a vital role in the development of a communication (or advertising) campaign.
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